Hotel SEO Insights

Articles: August 2026

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Articles

6 articles
a hotel sign lit up against a dark sky
Strategy

Resort Content Refresh: When to Update Old Pages vs. Create New Ones

Walk through the average luxury resort website and you'll find a graveyard: 2019 wedding package pages with peso pricing that hasn't been touched since befor…

Resort pool and palm trees at sunset
Niche

Cenote Wedding SEO: Capturing the Destination Wedding Market in Mexico

A bride in Chicago typing \"cenote wedding Mexico resort\" into Google at 11pm is not casually browsing. She has a Pinterest board with forty saved images, a f…

brown and white house near swimming pool during daytime
Local SEO

How to Optimise Your Resort's Google Maps Listing in 2026

A traveler searching \"beachfront resort Tulum\" on their phone doesn't scroll through ten blue links. They tap the map. They compare the three pins that surfa…

brown concrete stairs on house
Local SEO

Local SEO for Boutique Resorts: Owning the Map Pack in Cancun, Tulum & Playa

A traveler searching \"boutique hotel Tulum beachfront\" on their phone will never scroll to page two. They'll tap one of the three listings in the map pack, c…

a beach with houses and trees
Sargassum

Post-Peak Sargassum SEO: How to Recover Traffic After a Heavy Season

Every fall, the same pattern plays out across Cancún, Playa del Carmen, and Tulum: sargassum season fades from the beaches, but it doesn't fade from search. …

a hotel sign lit up against a dark sky
Strategy

How to Get Your Resort Cited in AI Search: ChatGPT, AI Overviews & Perplexity

A guest planning a Riviera Maya honeymoon doesn't open ten browser tabs anymore. She asks ChatGPT: \"best adults-only beachfront resort near Tulum with a good…