Articles
2 articles
Sargassum
Sargassum Season 2026: What Mexico Resort Guests Are Searching Right Now
A timely breakdown of the search queries driving resort research during sargassum season 2026, and how to capture them.
Strategy
Why Sargassum Is the Best Thing That Ever Happened to Your Resort's SEO
A counterintuitive look at how the sargassum problem became the biggest SEO opportunity in Caribbean hospitality.